Social media can play a significant role in building your online footprint, but that doesn’t mean that you should rush out and join every single network out there! We promise, Friendster isn’t going to get you any friends. Generally speaking, you should participate in the platforms that are most widely used by your customer base. Sounds easy, right?
It’s definitely fun, but we wouldn’t exactly call it easy.
Managing social media profiles across multiple networks (and doing it well) is not an easy task. There are several factors to consider before you jump in with both feet:
- Do you know which networks are best for your business and/or industry?
- Do you have a clear expectation of what to expect by way of return on investment?
- Do you have trained staff ready to respond to customer comments and questions?
- Do you have the necessary resources to support a social media strategy?
- Do you have a plan? A schedule? A clue?
There’s no one-size-fits all approach when it comes to social media management, so it can be confusing if you’re just getting started or haven’t figured out yet how it can benefit your business. We can help you develop an effective plan, curate and share content that gets noticed, or even manage your profiles on a daily basis. If you’re interested in learning more about how social media marketing can help your business, please get in touch. We’d love to help get you started!
Social Media Strategy
In case you hadn’t noticed, we really like to plan ahead (and we’re pretty good at it). Social media may happen in real time, but that doesn’t mean you should take a “fly-by-the-seat-of-your-pants” approach. Putting together a solid strategy is the best way to ensure your social media efforts will produce the return you’re looking for.
You’ve heard it before, but we’ll say it again: when it comes to digital marketing, content is king. But it’s not just about what you say … how you say it, when you say it, and who you say it to matters just as much. We’ll make sure the right content is shared across the most relevant channels and keep your business socially savvy!
Influencer marketing is a relatively new concept, but it can be extremely effective for socially savvy brands. Every industry has at least a few key players … wouldn’t it be great to connect with them? We can identify those folks, and help establish lasting relationships with these influencers to help grow your network.
Social media happens in real time, all the time. If you’re not responding quickly to customer questions and comments, their enthusiasm for your brand, product, or service can quickly turn ugly! We have the tools and resources necessary to keep a close eye on all your social channels (and keep your customers happy).
Groups & Communities
Maybe you have LinkedIn or Google+ group of your own and just need some help to manage it. Or perhaps you’re interested in building a new online community to help establish your brand. Either way, we can help. Let us plan, develop, and grow your community of raving fans so you can concentrate on building your business.
Social Media Training
Feel like a DIY project but have no idea where to start? No problem! We are happy to work with you on a consulting basis to teach you the basics. We’ll provide the resources to get you on the right track to becoming a social media superstar. Training is available for all the major networks … except RenRen. We don’t speak Chinese.
Whether we’re lucky enough to work with you, or you choose to work with another firm, just remember: THINK BEFORE YOU TWEET. You don’t want a #mcdstories disaster happening to you!