Not all audits are scary. Ours are awesome.
If you have a website that just doesn’t seem to be working well, search engine marketing might be to blame … or better put, the lack thereof. We receive calls every week from small business owners who can’t find their sites anywhere in the search results.
Sometimes, a simple fix is all that it takes to make the Googlers happy … but that’s not often the case. Usually, there are several issues preventing a site from being properly indexed and a comprehensive SEO audit is the best method to identify the full extent of the problem.
With a full optimization audit, we can map out a plan to ensure the success of your future online marketing efforts, maximize your return on investment, and most importantly, significantly improve your organic rankings in Google and the other major search engines.
That said, audits aren’t just for identifying search issues … We complete them at the start of every search engine marketing project, after every site (re)launch, and periodically for clients who work with us year round as a general checkup to measure the health of a site.
A few of the elements we review include:
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On-page SEO:
On-page SEO involves optimizing your page layout, coding, and ratios (text-to-code ratio, keyword-to-text ratio, etc.) in such a way that your business website pages are get found easily by the search engine crawlers.
Off-page SEO:
Inbound links, their quality, and anchor text are all important elements with off-page SEO. As the name implies, this type of optimization concerns all the elements contained off your site’s pages.
White Hat SEO:
At JADE Interactive, we practice what’s known as “white hat SEO,” meaning, we utilize only “good” optimization strategies, techniques, and methods that specifically follow best-practice search engine guidelines.
Black Hat SEO:
Put simply: Black Hat SEO is just no bueno, and we will NEVER do it. Search engines view the use of these aggressive techniques and tactics as bad practice methods because they artificially manipulate search rankings.